At BDW we participated in 2-day design sprints with visiting companies. With intensive design and prototyping sessions, we worked in small teams to solve business challenges. This design sprint was with Uber.
Uber came to BDW with the design objective to incorporate a Family Plan into their existing platform. Uber wants to increase ridership as quickly as possible by expanding their offering to young riders and senior citizens. This means providing security features for extra peace of mind. The families must also have the ability to all bill to the same account.